Live workshop: Balancing Brand and Demand

Efforts focused on demand generation often receive a lot of attention from marketers, while brand-building gets noticeably less consideration. Research suggests marketers shift in favor of a more balanced approach. Join us as we make a case for this argument featuring real-world data. 

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Identify the principles of a balanced marketing strategy
• Implement brand-building strategies for your company or ad agency clients

This course is for you if

• You're responsible for marketing strategy for your company or ad agency clients
• You influence marketing strategy for your company or ad agency clients

Topics

Brand building, demand generation, full-funnel content marketing