LinkedIn Marketing Strategy Certification

Members certified in LinkedIn Marketing Strategy are skilled in using LinkedIn for multiple campaign objectives throughout the funnel as part of a broader media strategy. Specifically, they are well-versed in creating effective brand awareness and lead generation campaigns.

Preparation

You're prepared to take this exam if you have either:

• Direct hands-on Campaign Manager experience running multiple campaigns with different objectives, or
• Completed the optional preparation courses and passed the practice exam in the learning path

What to expect

• Format: 60 multiple-choice questions that test knowledge application (for example, scenario-, recall-, and process-based questions)
• Time allotted: 60 minutes
• Minimum passing score: 75% (45 out of 60 questions)

Outcomes

• If you pass, you'll be LinkedIn Marketing Strategy certified for two years. You'll receive a certificate you can share on LinkedIn and download as a PDF.
• If you don't pass on your first try, we recommend you review the preparation courses and practice exam in the learning path. Then, retake the exam when prepared. You have 3 total tries to pass the exam.